I’ve written about the Bliss Folio personal service before, but I thought it would be fun to share my process a little more. I have a really lovely client that I get to work with every holiday season and throughout the year for other occasions. Over the years, I have really learned her style. She has graciously allowed me to use her photos and holiday card to help demonstrate my process.
To me, a holiday card is not a total stand alone piece (more on this another day). I like to consider what my clients have done in the past. I want the card to capture my client’s personality but I also want it to feel different than cards from years past. Often we’re drawn to the same type of design, over and over (anyone else guilty of buying the same lipstick shade in 4 different brands? ha!) So, rest assured, I would not lead you to a chevron design 2 years in a row or recommend that you use super similar photos … I love (I mean, love) a kissy, smash-face, cuddle pic of kids and their parents. But, you guessed it. Not 2 years in a row.
This may all be a bit much for everyone. I realize that everyone doesn’t necessarily keep their friends’ holiday cards stacked by year in boxes. Who, I mean, who would do such a thing?! ;) Nevertheless, that is part of my process and what you get with my complimentary personal service. I handle each project as it were my own.
While Gen basically gives me creative license, I still always want to be sure she loves what I have in mind for her (and it falls in line with her budget needs), so I help her select her photos and give her a handful of recommendations. She already knows the price range of my cards ($1.50 – $3+), and I like to show her options in each level so she doesn’t feel locked in to spending more than she wants.
Selecting the photos.
This is where I start. Whether I select the photos or they are given to me, they provide a huge part of my inspiration. Client personality also plays a big role, and naturally, this part of the process is fine-tuned over time. The longer I work with clients, the more apt I am to be able to simply pick out their piece. And, it is SO fun and efficient to get to that point. Back the photos … It is no surprise that beautiful Gen has loads of gorgeous photos for me to choose from (Click Chick Images took these). Since we used 3 photos for Gen last year, I was excited to see that she had a really great money shot of her and her little guy. Both smiling perfectly at the camera. But, her little guy is 4. And, funny and spunky. So, I wanted to get that in there too. I recommended featuring the money shot on the front of the card and incorporating a fun, more outtake-ish photo of just Will on the back. And, I think it worked out great. When you’re working with multiple photos of the same individuals, I think it is important to make sure the photos don’t feel repetitive.
I love, love, love the result and know I will love it even more in person. And, in case you are wondering … this adorable piece come from my Dabney Lee line. The other adorable pieces are by Whitney English, Mindy Windy, and Wiley Valentine, and are all available in my shop.